I got into computers as a kid through video games, and it did not take long before playing them was not enough, I wanted to make things myself. That pushed me into building websites, then logos for friends, local associations, and small businesses around me. Once I bought my first Mac, I started building apps and games for iPhone. In high school, my final year project was in electronics prototyping, and I later studied multimedia at university, where I built complete websites end to end. VR and game development came next, both self taught, because nobody was going to teach me exactly what I wanted to build.
My first real job was at a web marketing agency, maintaining ecommerce sites and optimising them technically for paid ads, which is where I learned what actually matters once a site has to perform, not just look good. During the pandemic, I used the time to properly formalise my UX practice through a dedicated UX design course, while working in an agency on virtual reality projects and high fidelity interactive 3D applications. That combination, real user experience training layered on top of years of building things myself, is what still drives how I work today: I am a self taught UX and technical consultant with 15 years of experience across interface design, web and mobile development, real time 3D, extended reality, interactive installations, and artificial intelligence. That range is deliberate: it means I am not limited to one type of solution, and I choose whichever fits the problem in front of me.
Today I work independently, taking on projects directly from business owners, product leads, and teams who want someone who can own both the experience and the engineering behind it. I have delivered work for major international brands in aerospace, luxury goods, and automotive, as well as for smaller independent businesses who needed the same rigour applied to a simpler problem.
I am currently moving into full time freelance work as a location independent consultant, which means I am actively looking for interesting, complex problems I can help simplify, for clients anywhere in the world.