← Maxime Ronceray

Website Design and Development

A website built the same way I approach every project: understand what the visitor is actually trying to do, then build the shortest path to it.

Most websites are not slow or confusing because the technology is bad. They are slow and confusing because nobody stopped to ask what the person on the other end actually came to do. I start there. Before I open a design tool or write a line of code, I work out what the visitor needs to find, decide, or complete, and I design the site around that, not around a template's default sections.

The result is a site that is fast, modern, and built specifically for you, not a generic theme stretched to fit your logo and colours. I design it and I build it myself, so there is no handoff between the person who understood the goal and the person who wrote the code.

This applies whether the end result is a simple marketing site, a booking flow, or a full web application with logins and a database behind it. The principle does not change with the size of the project, only the amount of engineering underneath it.

See the offers Start a project

Ways to work together on your website

Below are the specific offers I run under website services. Each one is scoped and priced on its own, and most projects only need one of them. If you are not sure which applies to you, describe what you need and I will tell you honestly.

Example site score audit report used to diagnose a broken or underperforming website

Site Recovery

Your site is down, broken, or you have lost access to it entirely. I recover what can be recovered and get you back online, on a new domain or your existing one if you still have access, without a lengthy diagnosis process or a vague quote range.

  • Full site recovery and restoration where possible
  • Deployed on a clean, fast, reliable host
  • Domain name set up, in your name, yours to renew
  • Secure connection (HTTPS) configured
  • One fixed price, one clear outcome
From $350 USD
Example of a new custom website delivered, a Franco Japanese restaurant site with menu, gallery, and reservations

New Website

A complete new site, designed and built from scratch around your business and how your customers actually search for it. This is the core offer described in detail throughout the rest of this page: custom design, a modern technology stack, and full ownership at the end.

  • Custom single page or multi page site, built for your content and your visitors
  • Fully optimised for search engines and readable by AI tools like ChatGPT and Google AI Overviews
  • Mobile first, fast loading on every device
  • Maps, click to call, contact forms, and booking flows where relevant
  • Full source files delivered, no platform lock in
From $700 USD

Optional add-on, tracking and remarketing setup: I install analytics and conversion tracking so you can see who visits your site, what they click, and reach them again with ads on Google or Meta after they leave without booking. +$150 USD

Before, a dated cartoon kookaburra logo on a cafe storefront
Before
After, a redesigned premium minimal kookaburra logo for the same cafe
After

Rebranding Exploration

Before committing to a full redesign, see what your brand could actually look like. I audit your current visuals and deliver two to three concrete creative directions, new palette, typography, and mood, so you can decide where your brand should go before spending on a rebuild.

  • Visual audit of your current brand
  • Two to three creative directions with palette, fonts, and mood
  • Applied mockups showing the new look on real materials
  • No obligation to go further, delivered in about five business days
  • If you proceed to a full project afterward, this fee is deducted from it
From $320 USD
Before, a plain restaurant dining room with white tablecloths and bare walls
Before
After, the same dining room redesigned with warm lighting, plants, and a cohesive decor theme
After

On-Site Visit and 360° Virtual Tour

An optional add-on to Rebranding Exploration for a physical space, a restaurant, a shop, a showroom. I visit on site, capture a full 360° scan of the space, and apply the new creative direction directly onto it, so you can walk through what the redesign would actually look like before touching a wall.

  • On-site 360° capture of your space
  • New decor, lighting, and materials applied to the real scan
  • Interactive before and after tour, viewable in a browser
+$150 USD

Digitising Field and Operational Forms

If part of what slows your business down is paper forms or a spreadsheet someone rebuilds from memory, I can turn that into a fast, focused digital tool your team actually uses. This is covered in full detail on its own page.

See the full breakdown of this service →

$900 to $1,800 USD per form

Ongoing Digital Support

For businesses that want a person to message when something online is taking up too much time, rather than a one off project. Some things get handled on a recurring basis each week, others are built once and handed over so you can run them yourself. Where a repetitive task can be automated properly, I build that instead of leaving you with more manual work.

  • Recurring support on a fixed weekly scope, no surprises
  • One off automations, delivered, documented, and yours to keep
  • Direct line by WhatsApp or email, fast turnaround
On quote

What's included

Custom design and development, not a generic template

I do not start from a theme and swap out colours and stock photos. Every layout, every section, and every interaction is designed around your content and your visitors, not around whatever a page builder happened to ship with. This means the site looks and feels like your business, not like a template thousands of other businesses are also using.

Modern, fast, mobile first technology stack

I build with current, lightweight technology rather than a heavy content management system loaded with plugins you will never use. Pages load fast on a phone on a patchy connection, not just on a designer's laptop on office wifi. Mobile is the starting point of the design, not an afterthought squeezed in at the end.

Search engine optimisation and AI readability built in from the start

The site is structured from day one so that both search engines and AI tools can understand it properly: clean semantic markup, proper metadata, fast load times, and content written to actually answer the questions people are asking. This matters more every year, since a growing share of people find businesses through ChatGPT and Google AI Overviews rather than a traditional search results page, and both need to be able to read and cite your site accurately to send you that traffic.

Full source files delivered, no platform lock in

At the end of the project, you receive the complete source code, not just access to an account on a platform you have to keep paying to use. There is no subscription to me and no dependency on a proprietary builder. Any developer in the world can pick up the files and keep working on them if you ever need someone other than me.

Maps, booking, contact forms, and the small details that actually convert

Beyond the core pages, I set up whatever a visitor actually needs to take the next step: a map and click to call for a local business, a booking flow, a contact form that goes straight to your inbox, an integration with a tool you already use. These get scoped in the brief so nothing is missing when the site goes live.

What kind of sites this covers

A focused, single page site

For a business or a person who needs to be found and understood quickly: what you do, who it's for, how to get in touch. Built to load fast, read well on a phone, and answer the questions a new visitor actually has, without ten pages of navigation to get there.

A multi page marketing or content site

For a business with more to say, several services, a portfolio, ongoing content. Structured so each page has a clear job, with navigation that makes sense to a first time visitor rather than to whoever built the sitemap.

A web application with logins and a database

For a product that needs accounts, stored data, and real functionality behind the interface, not just static pages. This is where the UX and technical sides of what I do come together: the same person who designed the flow builds the backend that makes it work.

Proven work

I built a tablet friendly restaurant order manager, an interactive floor plan for seating, live order tracking as dishes move through the kitchen, receipt generation, in a single two hour session, in a framework I had never touched before. That speed did not come from the framework. It came from already knowing exactly what the interface needed to do for a waiter standing at a table, and from being able to turn that clarity straight into working code with the help of AI assisted development.

That is the actual point of this service: with the right technical grounding and a genuine focus on making the user experience fast and effortless for the person actually using it, a custom software prototype can go from idea to something real in a matter of hours, not weeks, and be handed straight to the people on the floor to test in real conditions instead of sitting in a slide deck. Your project gets whatever technology genuinely serves it best, chosen on merit, built at that same speed.

From $700 USD

How this actually runs

  1. You describe the site or app you need

    Send me a short message: what the site is for, who it needs to speak to, and what you want a visitor to actually do on it. No lengthy brief document required to get started.

  2. I send a written proposal

    Scope, price, and timeline, in writing, along with my honest read on the right structure and stack for what you described. You confirm when you are ready to proceed.

  3. I design, then I build

    You typically see a working, clickable version within the first week. I share progress by message as it develops, so you can react to something real rather than wait until the very end.

  4. You approve, and it goes live

    Once you are happy with the result, I deploy it and hand over everything: source files, credentials, documentation. It is yours, with no ongoing dependency on me unless you want to keep working together.

Common questions

Do you use WordPress or a website builder?

No. I build with modern, custom code rather than a page builder or a CMS platform, so there are no plugin conflicts, no forced updates, and no bloated codebase you did not ask for. The one exception is when a platform is genuinely the better fit for a specific case, such as a large content heavy site that a non technical team needs to update constantly themselves. If that applies to you, I will say so honestly and explain why before we start, rather than defaulting to custom code out of habit.

How fast can a site go live?

A focused, single page site can go live within days. Anything with more pages, a booking flow, or custom functionality takes longer, but you will typically see a working, clickable version within the first week regardless of scope, so decisions get made by looking at something real rather than debating a document.

Do I own the code afterward?

Yes. You receive the full source files with no subscription and no dependency on a platform or on me. Nothing is locked behind an account you have to keep paying to access. Any developer can take over the code if you ever need one other than me.

Can you redesign an existing site or only build new?

My focus is on new builds, from a fresh brief through to a finished site. This lets me guarantee the quality of both the design and the code underneath it, since I am not working around decisions someone else made on a system I cannot fully see. If you have an existing site you are considering a redesign for, get in touch and I will be honest about whether it is a good fit to discuss.

Do you handle hosting and the domain too?

I can set both up as part of the project and hand over the credentials, or work with hosting and a domain you already have. Either way, the account stays in your name, not mine, so nothing about your site depends on me staying involved.

What if I need ongoing changes after launch?

Small updates can usually be handled as quick, paid one off requests by message. If you expect regular changes, that is worth mentioning in the brief so the site is built in a way that makes updating it straightforward, or so we agree on an ongoing arrangement upfront.

Start a project

Send me a short message describing the site or application you need, and what you want visitors to be able to do on it. I reply with a clear scope, price, and timeline in writing.

Start a project